RecoveryX was the Grand Prix Title Sponsor of the World Strongman Competition (WSC) at Madison Square Garden in New York City, which was held & taped on June 21, 2008 for the   The WSC will be broadcast to 81 million US households and Europe via Fox Sports Network (FSN), and is slated to be televised in the month of September.

RecoveryX is currently being broadcast to an estimated 80,000 monthly internet users on www.Strongman.tv via streaming video. RecoveryX signage was very conspicuous in all areas of the competition for the live audience who attended, and all 12 with great exposure and results, which prompted the company to work a deal with World Class Events for the U.S. rights.

CTVX, Inc announced that it has signed a Memorandum of Understanding with World Class Events (WCE), Kista, Sweden, giving CTVX the exclusive rights to promote the World's Strongest Man Super Series in the United States. WCE controls the worldwide rights to the extremely popular Worlds Strongmen Competitions which are run throughout Europe, and to a lesser extent in the U.S. The events will be billed as the RecoveryX -- Worlds Strongmen Competitions, U.S. and will promote the company's main product, the RecoveryX sports drink.

CTVX intends to do 4 events next year including one in Arizona and one at Madison Square Garden to follow the very successful event at MSG last year. The top ten strongmen worldwide will wear RecoveryX gear and carry the drink whenever possible and do various promotions for the product.